Clif Bar
The concept for this sequence focuses on the consumer's journey. It will begin with the consumer traveling to wherever they are heading, work, exercise, or some physically active activity. Match cuts will be created between the different activities showcasing that it is made for anyone. The color palette in this sequence consists of bright and natural colors, expressing that this is an all-natural bar that will boost your energy so they can finish the day!
I used an illustrator to create a layered image. and After Effects to create the animatic.
Styleframes
Research
When creating this piece I started by conducting a survey on both Instagram and Facebook asking a wide range of viewers their knowledge on Clif Bars and their personal opinion about them. With this information, I then calculated what the target audience for this ad would be and what style would best fit the 22-45 age range. Below you will see this expressed in a graph, general research collected on Clif Bar, and ad campaigns the company is currently running.
Design Process
Below you see the development of this concept through the storyboards.
