Cheerwine
This piece progressive tells you the history behind Cheerwine and the nostalgia that it holds. Keeping the style inspiration close to the classic Cheerwine roots with a modern touch. As the story progresses you will see more and more of the bottle revealed. Showing that history makes Cheerwine what it is. In the final frame, you will see the logo animated to look as if there is bubbly Cheerwine behind it with their catchy Slogan,
"Betcha can't not smile".
To create this piece mainly using Illustrator for the main assets and logo creation, After Effects to animate and add extra visuals, and the audio was created by Ronnie Jack, a voice actor on Fiverr.
Styleframes
Research
Cheerwine"‘s current logo
Design Process
Below you see the development of this concept through brainstorming, storyboards, and the initial style frames. With this script, I wanted to capture both the history and how Cheerwine came to be along with the nostalgia that it carries. I also follow through with this by commissioning a voice actor that has a southern accent and charm to his voice.
Original Vs. Recreated newspaper
For this part of the process, I took direct inspiration from the articles that were published in the newspapers when Cheerwine was first released. In the newspaper I created, I also used clips from the articles that covered Cheerwine and events that took place during the same time.